When you type a shoe model you would like to buy into a search engine, you will come across hundreds of stores that have it in their offer at different prices. Your first thought will probably be to choose the cheapest option. This can cause you to lose your money. Price-based shopping can be deceptive. If a given shoe model is offered at a price that is, for example, twice as low as the others or every size is the same price, this is a warning sign. Remember that limited edition shoes do not have the same price in every size. This is because one size may be harder to get, while another may be easier.

When looking for shoes, we should first of all analyze the store in terms of other customers' opinions on Google, TrustedShops, Instagram or Facebook. We should also check if the store provides information about the company that runs it. This information must be on the website.

If we found a store that is run only by Instagram, has extremely low prices, posts photos of shoes from the Internet or their own photos, but the shoes look different from the originals - we don't buy there! This is a store that most likely has only fake shoes in its offer or no shoes at all.

The most common are Nike , Adidas , New Balance , Yeezy , Air Jordan and Ugg fakes, which appear in the autumn-winter period. In the event that we have already received the shoes and we are not sure about them, we can find guides on the Internet on how to distinguish original Adidas shoes, original Jordans or original New Balance shoes from counterfeits. The advice will concern the labels, the appearance of the label on the box, the brand logo, the sole or the shape of the shoe itself. Each model has characteristic features that we should be guided by when verifying. For example, original Jordans can be recognized by the Jordan logo, which in non-original ones will have a different shape or size. The label on the box will also tell us a lot, the appearance of which can confirm whether it is a Jordan fake or not.

Before buying, we should familiarize ourselves with the specifications of the given models so as not to lose our money. If we do not have the opportunity to check the appearance of the shoes because we only see photos on the website, the first thing we should check is the website in terms of what we described above. The reliability of the store guarantees the originality of the products, so if we see positive customer reviews, company data, social media accounts where the products are shown, we are sure that shopping in this store will be safe.

Every store should verify its products before they reach the customer if they care about their satisfaction. Checking the verification is the task of store employees who have knowledge about the products they offer. It should not be left in your hands, so when choosing a store where you buy your shoes, do not be guided by the price, but by the store's reputation. It is worth paying a little more and having a guarantee of the originality of the products than losing out because of a bargain. However, if you would prefer to pay less and a non-original product does not bother you, keep in mind that such shoes are of lower quality, so in the end we will lose anyway when they fall apart or are otherwise damaged. That is why it is so important to buy from trusted sellers.
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